Terms of sale

1. Scope

These terms apply to every quote and service unless otherwise agreed in writing. They prevail over the client's terms. Services are for businesses only (B2B).

2. Quote and order

Every project starts with a free audit. The quote specifies the package (Foundation, Growth, Autopilot), the channels and features activated, the price and the schedule. It is valid for 30 days. The order is binding once the quote is signed and the deposit paid.

3. Services

• Setup: information gathering, verifications, channel configuration (ManyChat for WhatsApp, Instagram and Messenger; Gmail, Google Workspace or Microsoft 365 integrations for email), knowledge base, coached draft phase, then go-live.
• Maintenance: included for 3 months after setup (monitoring, AI corrections, knowledge-base adjustments). After that, updates are offered every 3 to 6 months, on quote, from €500 excl. VAT. Optional.
• Option: management of Meta ads to messaging, monthly, per quote.

4. Client obligations

• Provide accurate, up-to-date information (offers, prices, hours, rules): the AI's replies rely on it.
• Submit the business verification requests to Meta (and TikTok where relevant) themselves and grant the necessary access.
• Review and approve drafts during the coaching phase; decide when automatic replies go live.
• Not remove the notice telling their customers they are talking to an automated assistant (EU AI Act, Article 50).

5. Third-party services

The services rely on third-party services (ManyChat, Meta, Google, Microsoft, Cal.com, AI model provider). Third-party subscriptions (notably ManyChat) are taken out in the client's name and at their expense, as are fees charged by Meta (WhatsApp) and the ad budget. AJ SRL is not liable for changes, outages, account suspensions or verification refusals decided by these platforms.

6. Prices and payment

Prices exclude VAT. A deposit, whose amount is stated in the quote, is payable on order; the balance per the quote's schedule. Invoices are payable within 30 days. Late payment automatically incurs the interest and fixed compensation provided by the Belgian Act of 2 August 2002 on combating late payment in commercial transactions.

7. Maintenance, updates and usage costs

The 3 months following setup include maintenance: monitoring of conversations, AI corrections and knowledge-base adjustments. After that, no recurring fee is owed to AJ SRL. An update may be offered every 3 to 6 months, on quote, from €500 excl. VAT; it is only carried out after written acceptance of the quote. Usage costs of custom integrations (hosting, AI model) are borne by the client, on their own accounts or re-invoiced at cost.

8. Artificial intelligence: how it works and its limits

AI-generated replies may contain errors. This is why the AI starts in draft mode, which the client can switch back on at any time, and why sensitive topics agreed with them are handed over to a human. No commercial result (conversion rate, revenue) is guaranteed: figures shown on the website are estimates or data published by third parties.

9. Liability

AJ SRL has an obligation of means. Its liability is limited to direct damage and capped at the amount paid by the client in the 12 months preceding the event giving rise to it. Indirect damage (loss of revenue, customers or data) is excluded, except in case of intentional or gross misconduct.

10. Data protection — processing agreement

• For end customers' messages, the client is the controller and AJ SRL the processor (Art. 28 GDPR). AJ SRL processes this data only on the client's documented instructions and for the purposes of the service.
• Persons authorised to access it are bound by confidentiality. Appropriate security measures are in place.
• Authorised sub-processors: ManyChat, the AI model provider (Anthropic or OpenAI, via their business API offerings), Supabase, Vercel, Resend; the client is informed of any change and may object.
• AJ SRL assists the client in responding to data-subject requests and notifies them without undue delay of any personal data breach.
• At the end of the contract, data is deleted or returned at the client's choice, unless retention is required by law.

11. Intellectual property

The client remains the owner of their content and data. AJ SRL retains ownership of its methods, template flows and tools; the client has an unlimited right to use the deliverables once the price has been paid in full.

12. Confidentiality and references

Each party keeps the other's information confidential. Unless the client objects in writing, AJ SRL may cite them as a reference (name, logo, general description of the service).

13. Termination

In case of a serious breach by one party, the other may terminate the contract in writing 15 days after a formal notice that has remained without effect.

14. Governing law and disputes

Belgian law applies. Failing an amicable settlement, the courts of Brussels have exclusive jurisdiction.